When Wrexham AFC comes, you make cardboard cutouts... and go viral.  

Ryan Reynolds and Rob McElhenney cardboard cutouts wearing NC Courage 2023 home kits.

As part of their USA pre-season tour, Chelsea FC and Wrexham AFC played a match at UNC Chapel Hill, NC. With a sold out match at UNC, North Carolina FC hosted an open practice at WakeMed Soccer Park for fans to see both teams days prior to the match. Having a soccer specific audience on home turf, it was an opportune moment to spread brand awareness for the NC Courage. I collaborated with our graphic designer to produce these cardboard cutouts within a few days. These cutouts got picked up by local media, Chelsea's media, and a few sport outlets including The Athletic and the BCC.